Blog

Powering Print + Productivity

graphic design

Create a Successful Business Card

We’ve gathered 6 tips to help you create an effective business card.

neighborhood

Become a Neighborhood Expert

Remember, you’re not just selling a house, but the location too!

halloween

Trick-or-Treat: Celebrating Halloween During COVID-19

How to make the spooky season possible this year.

marketing plan

How to Create a Consistent Marketing Plan for Your Business

Learn how to market your business effectively.

video call

Maintaining Effective Partnerships in a Socially Distant World

Stay connected in a world that feels a little disconnected.

Understanding the USPS Mover’s Guide & Tips for an Easier Move

Help keep the moving process stress-free for your clients. 

Selling a Home with (or without) a Bar

Our living rooms are turning into our favorite neighborhood bars. 

mail

6 Reasons Direct Mail Marketing Helps You Stand Out

Get your name in front of your clients and make an impression. 

business growth

How to Leverage the My Marketing Matters Portal for Your Growing Business

We built our marketing portal to simplify your workflow. Learn how to make it work for you.

woman working

How to Develop Your Professional Image While Working From Home

Maintain your professional image even if you’re wearing sweatpants to work.

5 Tips for Staying Flexible and Building Resilience to Perform Your Best

Resilience + Flexibility = Super Seller

How to Boost Interest in Your Listings

Sell a home faster with these tips!

Sell Your Listings Faster With Great Photography

Professional images are the key to effective direct mail marketing.

Why You Shouldn't Be Worried About Your Marketing Being Delivered

Many people depend on the USPS for packages, prescriptions, bills, and important communication, but we both count on it for our marketing and businesses. Here’s what you need to know, now.

Staying Productive While Working From Home

Jump start your productivity with some new work-from-home tips!

Tips for an Environmentally Friendly Household

Looking for ways to start being more environmentally friendly at home? Check out our ideas on how to get started, today!

Not sure where to get started on the new My Marketing Matters site?

How to Talk to Your Sellers About Changes to Their Home

Selling a house is stressful. Your expertise can help your clients understand what changes and renovations need to be made, whether or not to hire contractors or do the work themselves, and figure out which updates will increase the value of the home.

Email Marketing Do's and Don'ts

Using email marketing to your advantage can be tricky. Get some tips and tricks for how to keep your readers engaged!

Keeping Informed with Informed Delivery

Learn how to use Informed Delivery to your advantage.

How to Introduce Yourself to a New Farm

New farms mean new clients and new opportunities.

How to Help First-Time Homebuyers

Help your new homeowners take the right steps in their first home search! While it may be second nature to you, these tips will help set them up for success.

Setting Up a School-Friendly Environment at Home

Get some tips from a teacher on how to make your back-to-school season an A+!

Self Care Tips for a Busy Real Estate Season

Things are stressful right now. Set aside some time for yourself to relax! 

How to Improve Your Communication

How we communicate is constantly evolving. Get some ideas on how to keep improving! 

COVID-19 Moving Tips

Moving can be stressful right now. Get some tips for your clients to help make the process easier.

Brighten Your Home on a Budget

You’re spending a lot of time at home. Learn how to refresh your space with paint, plants, and organization while sticking to a budget!

Start Planting Now for Fall Harvest

Looking for a new hobby or increased curb appeal? There’s still time to plant vegetables for late summer and fall harvest!

This Pandemic Is Making Us Stronger

We’ve gained a lot of strength during these past months. 

real estate humor

Is There a Place for Humor in Real Estate?

Use humor to make the stressful process of buying a house fun and enjoyable! 

d_219

Questions to Address During Virtual Home Tours

Make your virtual home tours more informative!

building a profile

Marketing with Facebook

Learn how to use Facebook to your advantage. Get tips on profiles vs. pages and advertising. 

insta

Marketing with Instagram

Looking to start advertising on Instagram? Learn how to use this photo-forward app to your advantage with posts, stories, and live streams. 

Real estate agent handing the house key to clients

How to Host a Socially-Distant Open House

Masks, hand sanitizer, and open windows, oh my! Learn how to show a home while prioritizing health and safety. 

marketing costs

How Much Should You Spend on Marketing?

Get budgeting tips and learn how to save time and money with our Homelife program!

patio

How to Make Your Backyard an Oasis

Spending more time at home this summer? Get some tips on how to give your backyard a much-needed refresh so you can sit back, relax, and enjoy!

which social

What Social Media Platforms Should You Use?

With so much social media out there, it can be hard to know where to get started. Learn the ins and outs of some of the most popular platforms, so you can keep your clients informed online!

sending mail

Use Direct Mail to Stand Out

Learn how to use our site for all of your Direct Mail needs!

resume

How Consistent Marketing is Like Your Resume

Your resume will help employers get to know who you are so they can decide if you will be a good fit for the job and the company. Similarly, buyers and sellers use agents’ marketing materials to determine who to work with. 

social distancing

Has Social Distancing Changed our Personalities?

We’ve found ourselves living and socializing in an entirely new way this year, and it’s starting to feel more normal. As the uncertainty of where we go from here continues, we may have some changes in our personalities, too! 

smart home

How Millennials are Changing the Home Buying Process

As technology continues to advance and millennials start looking to buy and sell more seriously, the industry is going to see some significant changes. Agents may even see new roles developing. 

digital story

How to Use Your Marketing to Tell a Story

Storytelling is often seen as more authentic and personal than other forms of marketing. It is used as a genuine way to capture emotions, engage clients, and make your marketing more successful. 

home office

How to Make Working from Home Work for You

Making your schedule, lower travel expenses, and the ability to limit distractions are a few benefits of working from home. Get some tips on how to work efficiently from home!

getting mail

Using Mailing Campaigns Wisely

Mail campaigns remain a reliable and effective way to promote your business. Learn how to use them to your advantage!

busy

How to Survive the Real Estate Off-Season

When the market is slow, it’s hard to stay productive. The off-season doesn’t have to be downtime. Use it to your advantage by following these tips!

special features

Six Tips for Virtual Home Tours

Virtual home tours are rapidly rising in popularity. These six tips will help draw in buyers! 

migration

The Next Great Migration

With all the time people have spent indoors and at home in recent months, they have a newfound appreciation for easy access to the outdoors and comfortable living spaces.

woman overcoming obstacles

The Hidden Opportunities of a Challenging Market

New challenges in the market seem to pop up daily but there are a few key steps agents can take to stay connected.

New York on quarantine coronavirus pandemic concept with Liberty statue in respiratory face mask. Biological hazard and virus in USA emergency state in line art design.

COVID-19’s Impact on Real Estate in the US

The decisions made by national and local officials have had an impact on our national economy, especially in the real estate industry.

home sale

It's Time to Encourage Your Clients to Put Their Homes Back on the Market

Now that stay-at-home orders are lifting, home prices are rising, and the low-interest rates we’re seeing may make now a great time to encourage your clients to put their homes back on the market!