With so many people staying home right now, the real estate market has slowed down quite a bit. People are waiting to buy and sell homes until market conditions improve, leaving agents with little to do. While new challenges in the market seem to pop up daily, there are a few key steps agents can take to stay connected.
Reach Out to Clients and Provide Assistance
Even though many people have decided to wait to buy or sell, there are still plenty looking at listings online. As an agent, it is important to take this time as an opportunity to provide your clients with assistance. Reach out to your clients to see where they are in this process so you can use your wealth of knowledge to help them along. Depending on the number of clients you have, sending messages, especially personalized messages, is a great way to reach out effectively. This can help encourage them to continue the process of buying and selling.
“Encourage your clients to continue the process of buying and selling.”
Agents can also send links to houses that may be more accessible now due to the underpriced housing market. It may also be possible to set up virtual home tours for buyers and meetings with potential sellers. As people grow more comfortable with virtual meetings and listings online, it will be important to keep home listings up to date and accurate. The increased number of people looking at listings online may make it a good time to start listing homes and begin marketing them to potential buyers.
Reaching out to clients and providing this much-needed assistance will help show how much you care and can help during a challenging time for them and the market. This will help build trust between you and your clients, which is always beneficial. You may not be creating as many home sales as usual, but you’ll be strengthening your client base.
“Show clients how you can be a resource for them.”
Find and Build a New Farm
We know you probably have more time on your hands right now, so another great way to focus your attention is to expand your client base and start researching and marketing to a new farm. You can easily take advantage of everyone being home and checking their mail regularly and use this opportunity to send out an introduction card.
Building a new farm requires a lot of effort, planning, and careful research. You should spend your time carefully analyzing potential new farms and make sure it will be able to outlast the current market challenges. After researching and deciding on a new farm, make sure the timing of your initial contact is appropriate. If the area is currently struggling, it will be important to keep your messaging light and supportive. Don’t only reach out to solicit new business, but to also show support and show that you can be a new resource for when questions arise about buying, selling, and the current state of the market.
